James’ role expands to cover the whole of the Advania UK. He will lead on both the strategy and execution of how we combine and take to market the overall portfolio of solutions and services. James will also oversee pre-sales and lead the ongoing development of our strategic vendor alliances, working closely with Geoff, other Advania country CEOs, and Advania Group CEO Hege Store to strengthen these partnerships across the group as well as within the UK. James brings with him 18 years of experience from his previous role as Chief Commercial Officer at CCS Media.